About Repleo · The founder story
Repleo is a clean, high-sodium electrolyte drink built around one stubborn idea: a daily product should be honest about what it does, and dose like it means it.
You wouldn't put the wrong fuel in your car — so why do it to your body?
I've always wanted to give myself the best possible conditions to perform — at work, at the gym, on the road. I ate well, slept enough, and trusted that another coffee would handle the rest.
It didn't. By mid-afternoon I'd hit the same wall: a fog that wouldn't lift, a fatigue that food couldn't fix. The honest answer was uncomfortable. I wasn't tired. I was dehydrated and depleted of salt — and no caffeine on earth was going to solve that.
Online, in stores, at the gym — the same shelf, dressed up four different ways: neon-coloured sports drinks loaded with sugar and additives, nowhere near the doses the research actually points to. Strangest of all, none of them tasted salty. How can an electrolyte drink quietly hide its most important ingredient?
So we built the thing we couldn't buy. A strictly performance-oriented formulation anchored on what the literature actually supports: 1000 mg sodium, 300 mg potassium, 80 mg magnesium. Zero sugar. No weird ingredients. Packed into a stick you can keep in a real pocket.
The cost of falling behind
Figures pulled from peer-reviewed meta-analyses on hydration status and cognitive / physical performance. The body doesn't ask politely — it drops the line.
Focus & reaction time
Attention / vigilance impairment at >2% body-water deficit (Wittbrodt & Millard-Stafford 2018 meta-analysis, MSSE).
Endurance capacity
Time-trial decrement per ~2% body-mass loss in trained adults (Goulet 2011 meta-analysis, BJSM).
Strength output
Peak strength loss at ~2.5% hypohydration (Judelson et al. 2007, Sports Med).
Restored with Repleo
One stick replaces typical sodium losses across a normal training session in temperate conditions.
The formula · One stick, three numbers
We landed on these three numbers after looking at published sweat-electrolyte literature, talking to athletes, and watching how people actually use the product day to day. No fillers. No mystery blends.
Sodium
The big one. Sets the floor for hydration and the salty taste your body is actually asking for.
Potassium
Paired in the ratio your cells use it — supports nerve signalling and muscle function.
Magnesium
Quiet workhorse. Energy metabolism, muscle relaxation, the after-training calm.
What we believe
We had to write these down early because hydration is a category that rewards looking healthy more than being useful. These are the lines that decide what stays in the bag and what gets cut.
01
If a serving doesn't move the needle on the science, it doesn't belong on the front of a pack. No "pinch of salt" marketing math.
02
Electrolyte drinks should taste a little salty. We tune flavour around the sodium — not around hiding it.
03
Zero sugar. No artificial colours. No proprietary blends. If you can't pronounce it, we probably shouldn't be selling it.
04
Single-serve stick packs that fit a real bag, a real desk, a real day. Replenishing should be a five-second decision.
Made in Denmark
Repleo is formulated and packed in Denmark, in partnership with EU food manufacturers who let us see the room, weigh the ingredients, and read the spec sheets. Short supply chains, traceable inputs, and the kind of paperwork we're happy to print on the box.
We ship from a single warehouse outside Copenhagen, which means most orders in the EU reach you in two to four days — in recyclable packaging, with a label that tells you exactly what you're holding.
Try a stick
Four flavours, one promise on the front. Start with a single pack or a starter bundle — you only need a glass of water and a long day.
Nothing here yet — let's get you hydrated.
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